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Getting commissioned sales people on the phone and calling leads has proven to be the most effective way to initiate the selling process in all but the most simple of business to business products.

But, the activity is expensive and inefficient.  Less than 4% of sales are made on the first contact, over 80% are made after eight contacts.   Considering that at best only 19% of all leads are contacted it becomes apparent the percentage of leads that convert to sale is miniscule.

Smart Systems Technology releases sales people from the time consuming drudgery of filtering through "tire kickers" and wasted telephone calls.  The system executes an automated, personalized follow through campaign for each lead that is entered.

One on one marketing

Smart Systems Technology will allow 90% of contact communications to be done through effective focused relationship building "Narrowcasting."

"Cherry pick" leads or wait until they ripen themselves

Sales organizations can choose to call any lead while they are being developed by the Smart System or alternatively they can wait until the end of the process where the system will assign the follow up to the right member of a staff.   For example a company may choose to call some trade show leads and not bother calling bingo leads until the lead specifically asks for a follow up.

Leads initiating personal contact

All sales organizations can set their own follow up routines and components.  The sales personnel can afford to spread out follow up dates because they know that each contact will continue to receive a steady stream of scheduled communications increasing the chances the lead will initiate the contact.

A team approach

In addition to setting follow through routines and components, staff can set follow up dates for their colleagues too.  Let's say a sales person has a contact with technical issues.  They can set the follow up date for the appropriate support executive to "today."  The record will stay on that support executive's to-call list until they address the problem.

Built-in flexibility

Sales people can also start any customer on a scheduled communication sequence.  A sales person may for example find out that the customer is really interested in their new product "WizBang" instead of "OldReliable."  Hence they could send communication WizBang-1 and the contact would automatically get future WizBang communications according to the defined schedule.

Channel master

Any contact record can be delivered, with all the relevant fields, to anyone -- instantly.  The record can be directed to the reseller / sales person responsible for this lead.  This is an instant way for keeping resellers on their toes when less than perfect feedback is received from the lead.

Real-time reporting

Any update of a record by the sales staff is automatically recorded in real-time with the date and the initials of the employee.  This allows the sales organization at any time of any day to know exactly who are working on each lead and when the lead was last touched.

Up-sell existing customers