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Revolutionizing the business to business sales lead management process

Introduction

Wasted Money, Wasted Opportunity

Corporations invest heavily in generating and are receiving hundreds, if not thousands of new leads per week from a multitude of sources.

Recent studies indicate that of each hundred leads:

• 37 are not serious buyers
  
• 4 are ready to buy this month
  

• 59 are serious long-term prospects that may buy in 3-12 months if they are nurtured correctly and if their needs develop

Almost all business to business sellers have inefficient procedures to filter good leads, nurture warm leads or even eliminate no-opportunity leads.

They waste enormous amounts of resource every day by giving highly skilled and expensive sales people unqualified leads and leads that have not been developed for closing.

Many companies, even those with seemingly sophisticated Sales Force Automation and Database Marketing systems continue to treat most of their leads as second-class.

Why?

The time, money, technology and human resources required to effectively follow-through on all leads a company receives are normally beyond the means of most organizations.

SFA systems have gained great popularity for helping to organize the selling process but have done little to impact the percentage of leads followed through.  And, Database Marketing systems don't even address the dilemma. The problem is even worse when it becomes apparent that corporations who can afford huge investments in telephone call centers are responding to less than 19% of the leads they get!

Experts agree to cultivate a maximum number of leads requires "1-to-1 marketing," "Narrowcasting" and "Relationship Building."  These are the key competitiveness strategies emerging in a new sales paradigm.

The business to business market screams for a low-cost easy to maintain and use system that will automatically:

• Effectively surface good leads quickly!
  
• Efficiently convert long-term leads to sales!
  
• Maintain and nurture relationships with current customers!

Introduction      Technology available today     A new solution
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