Manufacturer's Resource Center (MRC)
presents...  


Strategic
Innovations
Network

2004-2005



The Place To Learn, Share & Grow
Ideas for Change & Profit Growth


for CEOs, Business Development Managers,
and Sales & Marketing Executives



The future belongs to organizations that passionately embrace an innovation mindset.

Join the MRC STRATEGIC INNOVATIONS NETWORK

Today's successful companies grow their revenue base, differentiate, and staty competitive by initiating strategic changes and launching new products. In a peer group setting, host experts will teach you how to propel your organization to success. Hear entrepreneurial ideas that will drive process improvements and product development. Learn best practice sales and marketing strategies that increase profitability and market share.


What Are The Benefits To You And Your Firm?

  • Profitable market focused strategies
  • Innovative marketing & sales techniques
  • Entrepreneurial perspective on process improvements and product development for the small enterprise

When is the program?

Thurs, Oct. 21, 2004 What Does The Customer Really Want? Market Research Secrets & Solutions by Dave Taylor of Kelly Michner, Inc.
Thurs, Nov. 18, 2004 The Brand Essence Bull's Eye: Learn 10 Rules of Industrial Marketing by John Dodds of Air Products and Chemicals, Inc.
Thurs, Dec. 16, 2004 High Performance In Sales: What It Takes to Get There by Wendy Blumenstein of Momentum Partners
Thurs, Jan. 20, 2005 Launch & Lead Breakthrough Growth: Bring Safety to Life...Change the Game! by Doug Berger of Innovate, Inc.
Thurs, Feb. 17, 2005 CRM & SFA = SOS for SME: Frustrated with ACT, Goldmine or Sales Logix...See How to Gain User Satisfaction & Market Growth by Scott Kinka of ATX Communications, Inc.
Thurs, March 17, 2005 Becoming the Obvious Choice in the Sea of Competition: Differentiation, "Nicheing" & Positioning by Glenn Fallavollita of Y2Marketing
Thurs, April 28, 2005 Entrepreneurship in the Small Enterprise: Change for Growth by Dale Falcinelli of D. F. Falcinelli, Inc.
Thurs, May 19, 2005 How to Re-Brand & Re-Launch Products: The Makeover of Lehigh Valley Dairy by Wendy Esch of Lehigh Valley Dairies
Thurs, June 16, 2005 How to Incorporate Product Line Extension for Profit Growth: Morph Your Product into New Markets by Matthew Pye of Just Born, Inc.


Monthly sessions:

one Thursday each month
2:30 - 4:30 PM at MRC
125 Goodman Drive
Bethlehem, PA
(click here for driving directions)

Cost: $495 per company (members may send up to three employees to each session)



Click here for a PDF on this topic. .

If you do not have a PDF viewer, click here to download one for free...



Registration is only a click away...

Register online by credit card here or use the contact information below.


For more information or to register, please contact MRC at:
name:      Pat Felise
phone:      (610) 758-6069
toll free phone:      (800) 343-6732
email: patf@mrcpa.org
  
Top of Main

Click to visit MRC's website
Manufacturers Resource Center