Market Strategy and the
Product Development Process
January 13, 20 & 27, 2005
Thursdays
7:30-10:30 am
| OVERVIEW |
This workshop will guide the participants through a process of discovery, and each will create an outline of an action plan. The focus will be to put in real terms the process of selecting, executing and measuring product development efforts. Designed in a three-session format, the participants will experience how to align their product development with their market strategy, improve, then shorten the cycle time of the process, and manage that process to meet the windows of market opportunity. The workshop is intended to be highly interactive, results focused.
| DETAILS |
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Product Development Aligned With Market Strategy Thursday, January 13, 2005 7:30-10:30 AM Objectives:
This session is designed to examine and bring light to forward-looking, strategic market thinking. Product development must be aligned with the future needs of the market, the internal resources and external market realities, within a timeframe that will allow a company to achieve “first-to-market” status. Strategies developed to achieve first-to-market must be comprehensive, realistic and produce results within the market window of opportunity. |  |
Product Development… A Good Process, A Fast Process Thursday, January 20, 2005 7:30-10:30 AM Objectives:
Once the organization has established a workable strategy supported by market data, it is critical that the product development process be efficient, effective and fast. In this session these three elements will be examined, and the methods to evaluate a product development process will be discussed. The outcome desired, is a process capable of delivering a product that meets the marketing window of opportunity at the price point desired to attain the forecasted market share. | |
Management of Product Development to Achieve Results Thursday, January 27, 2005 7:30-10:30 AM Objectives:
Once the product development process is implemented, there exists a need to evaluate the progress, deal with developmental hurdles and keep the process on the timeline. The use of a method like STAGEGATE provides the structure for decision points along the developmental pathway. This includes specific criteria to be met for the project to continue and is an essential element in the management of product development. |
| PRESENTERS |
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JOHN A. CHAYA In 1998, Mr. Chaya and two partners founded Alignment Consulting International, to merge the expertise and industry knowledge of the founders. This was driven by a set of values and core services proven to be of benefit to start-up, early development and existing organizations seeking to maximize their impact on the markets they serve. Concentrating primarily in the Middle Atlantic region, ACI has performed projects for organizations in the for-profit, not-for-profit, state government and local development authority market segments. Combining over sixteen years of corporate experience and fifteen years of executive level consulting experience, Mr. Chaya has implemented broad based solutions in strategic planning, performance improvement, and cycle time reduction in the engineering, service, manufacturing, food, retail and health care industries. He has been a part-time faculty member in the Business Departments at The Pennsylvania State University and Seton Hall University. |
JAMES B. GODSHALL James Godshall is President of Total Quality Institute, Inc. and a senior partner of Alignment Consulting International. His consulting experience focuses organizations on aligning their business strategies and processes to achieve long-term competitive strength. Working with management and employees at all levels in an organization, Jim has facilitated the development and implementation of strategic and business plans, marketing strategies, customer focused process improvements, cycle time reduction of both business and operating processes, management development from senior management to supervisors, organizational and program assessments, organizational design and Post Merger Facilitation in such diverse industries as healthcare, hospitality, manufacturing, medical products, distribution, government and service. He has authored and had published a series of manuals and procedures for the successful implementation of continuous quality improvement, which are used internationally. He is a popular professional speaker and a top business consultant and coach. |
Weekly sessions: three consecutive Thursdays January 13, 2005 January 20, 2005 January 27, 2005 7:30 - 10:30 am at MRC 125 Goodman Drive Bethlehem, PA (click here for driving directions) Cost: $250 per PERSON (includes all three sessions, materials and breakfast) |
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