Many manufacturers eventually face a decline in demand for their products or they are already producing a commodity item that can easily be duplicated by thousands of companies all over the world. Developing new or better products in a timelier manner can help companies thrive in the face of pricing pressures.

"New Product Development teaches a 'best practice' for bringing new products to market. Sturkey's challenge is to generate a great idea that the customer loves and then 'execute (the process) with excellence' so that we can learn the highest return on innovation possible. The better we use a structured process the faster and cheaper we get to market." Michael Tarsa, VP of Sales C. L. Sturkey Lebanon, PA "Without a process, Lancaster Level-Flo, Inc. would not have a direction for turning out new product. The personal coaching/mentoring approach alleviated the feeling of being overwhelmed with the magnitude of information. Now that we completed MANTEC's Return on Innovation program, we have a tool to use over again." Kenneth Musser, President Lancaster Level Flo, Inc. Mt. Joy, PA

The Product Development and Management Association (PDMA) describes six organizational knowledge/capabilities areas in which a company must demonstrate competency in order to be successful in new product development:

• Customer and Market Research
• Technology and Intellectual Property management
• Strategy, planning and decision-making skills
• People, teams and culture
• Partners and Alliances that affect or contribute to product discovery, development or commercialization
• Process, execution and metrics

Some manufacturers struggle with new product development. Many lack the internal resources, for others, the lack of a disciplined development process results in allocation of resources to ideas that never make it to market, time to market that exceeds 18 months or just a series of launches that did not meet performance expectations.

MANTEC's New Product Development Services, including our Return on Innovation™, provide clients the skills and assistance to accelerate the research, creation and launch of new products faster and with better sales results than many companies currently achieve.

We will help you assess your current efforts and practices, implement new processes and build a solid foundation to ensure that you are using the right tools, the right strategy and the right timing to execute new product offerings

Using the products and services in the New Product Development suite of services can provide your company with real benefits

• Identification of opportunities that offer the highest margins and sales potential, enabling you to focus on the most valuable products and customers
  
  
• Reduction of time from concept to market for new products
  
  
• Better utilization of company resources, particularly in engineering and marketing

A structured process is one that enables engineering, manufacturing, purchasing, marketing and finance to work together as a team to make sure that the product meets customers' needs and can be produced at a profit.

The use of a structured new product development process like the Return on Innovation™ has several significant benefits.

Result	UNSTRUCTURED	STRUCTURED	DIFFERENTIAL
Probability of success (tries : success)	12:1	3:1	+ 400%
Revenue by being first to market	40%	50%	+ 25%
Time from concept to market	3 years	1.5yrs	- 200%

First and foremost, the MANTEC structured development process utilized in the Return on Innovation™ (ROI) is a gated-process that takes you and your team step by step from idea generation to product launch quickly and efficiently. The skill set you learn in the six month program will give a replicable method for assessing the business case for each new product. This means that not only will you be generating winning new products, but you will also be eliminating the product ideas that do not warrant development quickly and efficiently - leaving you the valuable resources for your launches.

The cornerstone of the MANTEC new product development services is the Return on Innovation™ (ROI) program. The ROI program, described below in greater detail, has two major components: Market Opportunity Assessment and the actual ROI facilitated process. To learn more about the Return on Innovation™ program, read the descriptions of the various NDP events scheduled below or request to be contacted to schedule a meeting in which we can discuss your company's readiness to join our next group.

• Executive Overview
• Executive Tools for Business Growth
• Market Opportunity Assessment
• Jump Start™
• Return On Innovation™